Offers that protect your pricing. Seven ideas, from gift card bonuses to members-only perks, that add value instead of cutting your rate.
A day-by-day plan. The exact timeline from November 1 through Cyber Monday, so the selling days run themselves.
Copy you can use today. Six emails, three captions and a final checklist, ready to paste and send.
Your Black Friday, at full price
Every November, photographers feel the pressure to slash prices just to keep up. You don’t have to. We ask our clients to pay full price and honor our pricing, so we have to honor it too. This guide shows you how to sell the gift instead of the discount. You’ll get offers built for maternity, newborn and family studios, sample gift card designs, a timeline you can start today, and every email and caption written for you. It’s the same approach I’ve used in my own studio for 27 years.
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